Storytelling’s Impact on Empathy (and the Architecture of the Brain)

Screen Shot 2013-04-24 at 9.00.18 AMPaul Zak, who TED Talks describes as, “a pioneer in the field of neuroeconomics,” shares his thoughts and insights on the power of storytelling to affect change in the architecture of the brain in the below video — a collaboration between him, filmmaker Kirby Ferguson, and animator Henrique Barone for the Future of Storytelling conference.

He opens with a powerful story that will pull at your heart strings, and uses these emotions as a gateway to reveal the complex workings of the moral and ethical brain. He concludes from his research that stories, with the right narrative arc, have a powerful impact on the brain, and the actions and behaviors that follow.

The implications for education in the design of learning environments and experiences cannot be understated. While we often put skills at the center of learning, what if we put people at the core — students’ well being and the stories that matter to them?

For more information about the collaborators of this video, check out:

  1. Paul Zak’s research.
  2. Filmmaker Kirby Ferguson’s “Everything is a Remix” website.
  3. Animator Henrique Barone’s website.
  4. The “Future of Storytelling” conference.
Image Source: ScreenShot from above video
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